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The course involved a range of different teaching style. Most modules will include lectures to give you a fundamental understanding of the subjects and then lead on to practical work, The practical work will primary-Ily involves lab sessions where you can become familiar with industry techniques and equipment. you will be assigned a member of our teaching staff who will act as your personal supervisor for the duration of the course. They are there to give advice on academic matters as well as other areas of university life.
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online
This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers
must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments
Content marketing uses storytelling and information sharing to
increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.
Email marketing is the act of sending a commercial message,typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations
One of the major advantages of digital marketing is that it is
highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated.
This digital marketing type is this focused on reaching your
target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications.Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event
With the increased prominence of online marketing, affiliate marketing—also known as influencer marketing—has become popular among many organizations in bridging the gap between consumers and organizations